AURA has opened nominations for 2024’s Awards. There are opportunities for agencies to get involved. These FAQs are designed to help you find out how.
Are there categories agencies or suppliers can enter for the AURAs?
There are three project related categories agencies or indies can enter. However the entry must be supported by an existing AURA member. They are:
- Insight Impact: A project or body of work that delivered measurable impact in one of a number of ways
- ROI Award – Smaller budget: A project or initiative that delivered a commercial return (revenue, savings) on a budget of under £15,000
- ROI Award – Larger budget: A project or initiative that delivered a commercial return (revenue, savings) on a budget of over £15,000
In addition, we welcome entries from agencies directly, with no requirement for an AURA member endorsement, for our Innovation of the Year. For AURA innovation means delivering better insights or delivering insights better. It the past we’ve had great entries on new approaches to qual and questionnaire design, as well as data dashboards and the application of AI. Technology is not a pre-requisite
What are the entry criteria for the AURA Awards?
All the awards and the criteria are on the AURA website now: Click here for Awards Criteria
The Insight Impact award requires a submission of up to 750 words, with endorsements. The ROI Awards have lighter entry requirements and we don’t make proof of commercial impact compulsory
How do I enter?
The entry form for the three project based awards mentioned above is here (takes you to Typeform)
The Innovation of the Year Award entry form can be found here
Alternatively, word versions of the entry forms are available here, or by emailing [email protected]
How can I find out if my client is an AURA member?
The latest membership list can be found on the AURA website - Click here to go to the AURA membership list
What’s the deadline for entries?
Entries for the AURAs close on 15th May 2024. The only exception is the Innovation of the Year Award, which closes slightly earlier on 22nd April 2024
What if my client isn’t an AURA member?
Sponsors of the AURAs are entitled to offer a free temporary membership to one of their clients (6 months) as part of their sponsorship package. If you’re not a sponsor, your client can join AURA and receive all the benefits of membership for just £600 plus VAT. They need to join before entry to the 2024 AURAs closes on 15th May 2024
Is there a cost to enter?
No, AURA never charges people to enter their awards
How do agencies get nominated for the AURAs?
AURA only accepts nominations from its members, agencies can’t enter themselves. The 3 categories we seek nominations in are:
- Trusted Partner
- Storytelling
- Best small agency (turnover of under £1m/25 or fewer staff
We encourage agencies to ask their clients to celebrate them by submitting a nomination.