Knowledge

Category: Research methodologies
Members only

Using MaxDiff to Uncover Growth

With Cambri. Deck & playback
1 Mar 2023
Members only

Shining a Light on Cultural Shadows

Verve, deck and playback
23 Jun 2022
Members only

The power of specialists

Little Wing/Open Questions/Field Notes on the power of collaboration [AURA seminar 23rd March 2022]
23 Mar 2022
Members only

Quant Research: The Unspeakable Truth

With Flood & Partners Playback + deck
12 Jan 2022
Members only

Qualitative Semiotics: Can We Research Consumer Meaning Making?

Chris Harnham, Nov 21 Deck and playback available
10 Nov 2021
Members only

Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
Members only

COVID 19: Everything's Changed, Nothing's Changed

Predicting the future with synthesis. With HSBC and SHED Research
14 Apr 2021
Members only

PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
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PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020
Members only

Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event
28 Oct 2020
Members only

Towards Nat Rep Samples that Represent Our Population

Theo Francis, Guinea Pig New Perspectives on Diversity event
28 Oct 2020
Members only

Getting closer to respondents

Using WhatsApp to reimagine mobile research
22 Oct 2020
Members only

Let's Stop Speaking Quantish

Webinar deck Vaughan Flood, Flood Partners
21 Jul 2020
Members only

The Good, The Bad and the Ugly of Conjoint Analysis and Market Simulation

Sam Gardner, BoxClever, webinar deck plus notes
25 Jun 2020
Members only

Make More of Your Existing Research: Fixing Primark's German Problem

SHED Research & Primark
29 Apr 2020
Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
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PLAYBACK Using storytelling to drive ad memorabilty and effectiveness

With Rightmove and Neuro Insight
14 Nov 2019

Becoming an Agile Insights Team: From AI to Augmented Intelligence

Deep Blue Thinking, Workshop
1 Jul 2019
Members only

Participating not responding

CrowdDNA 2019 AURA Conference presentation
1 Mar 2019
Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Automation and DIY online research

Premier Foods, Toluna Moving more insight in house using automation July 2018 seminar
1 Jul 2018
Members only

Short can be sweet

Real eyes May 2018 seminar
1 May 2018
Members only

Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
Members only
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