Knowledge

Category: Segmentation
Members only

AURAs 2025 Innovation of the Year Award Final

4 Jun 2025
Members only

Quirks London 2025 Presentations

7 May 2025
Members only

Turning Environmental Considerers into Actives

With Steven Lavery, The Earthshot Prize and Kantar
27 Mar 2024
Members only

How a community can embed a segmentation into your business

Virgin Media O2 with Researchbods
20 Sep 2022
Members only

How to shift strategic direction in a commoditised category by using human-centric design

Virgin Media O2 with Incite
20 Jul 2022
Members only

Hybrid segmentation: having your cake and eating it

Very Group with Boxclever, presented at Quirks London 2022
4 May 2022
Members only

Collaborating to deliver the sweet spot within a segmentation

Compass research [AURA seminar 23rd March 2022]
23 Mar 2022
Members only

The Ultimate Segmentation Challenge: Let's Talk About Death

Antedote's segmentation approach for an end of life client
11 Aug 2021
Members only

Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Predicting Macmillan’s impact on cancer patients’ quality of life

Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only

Applying survey output to tag customers and increase insight

Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

PLAYBACK One Segmentation to Rule Them All

22 Apr 2020

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

The Fastest Needs Segmentation in the West (of Yorkshire)

Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Using audience insight for more confident engagement

British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only

Segmentation: More than the sum of its parts

Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only

Managing Change Based on Insight

eBay: 2015 AURA Impact Award (Rockefeller) winning presentation
15 May 2014
Members only
AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
Log in | Powered by White Fuse