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Knowledge
Category: Segmentation
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02 SEPTEMBER 2020 AURA AQR SEMINAR
03 INSIGHT IMPACT AWARDS SEPTEMBER 2020
04 JULY 2020 SEMINAR
05 APRIL 2020 SEMINAR
06 JANUARY 2020 SEMINAR
06 Webinar decks
07 Webinar playbacks
2017 seminars
2018 Seminars
2019 AURA CONFERENCE
2019 seminars
Ad testing and comms development
Advanced quantitative techniques
Agile approaches
Automation
B2B
Behavioural science
Brand research and tracking
Business impact
Career personal and team development
Case study
Communicating and sharing insight
COVID related
Customer centricity and closeness
Customer experience CSAT NPS and VOC
Customer journey mapping
Data and GDPR
Data synthesis
Diversity and inclusivity
Ethnography
Generational research inc millennials
GIMRA
Innovation NPD Co Creation
Insight Impact Awards
Integrated research approaches
International research
Loyalty and retention
Measurement
Neuroscience and implicit
New research techniques
Online communities
Qualitative research
Research methodologies
SECTOR Business services
SECTOR Charity
SECTOR Consumer goods and services
SECTOR Fashion and accessories
SECTOR Financial Services
SECTOR Food and drink fmcg
SECTOR Health and beauty
SECTOR Leisure sport gambling
SECTOR Media TV telecomms publishing
SECTOR Membership organisations
SECTOR Motoring inc car retailing
SECTOR Other not for profit
SECTOR Property
SECTOR Retail inc marketplaces
SECTOR Social and Political
SECTOR Travel transport tourism
SECTOR Utilities
Segmentation
Semiotics
Social media
Stakeholder engagement and management
Survey software and knowledge management
Trends futures and technology inc AI
User testing and digital product development
Predicting Macmillan’s impact on cancer patients’ quality of life
Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only
Applying survey output to tag customers and increase insight
Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only
Customer Segmentation: Living and Breathing
Brand Ignite, Dominos
9 Jul 2020
Members only
One Segmentation to Rule Them All - Webinar Playback
https://youtu.be/exx3Nj0zW40
22 Apr 2020
Reinventing Personality Measurement: The Real Why, the Hidden Who
Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only
Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation
Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only
The Fastest Needs Segmentation in the West (of Yorkshire)
Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only
Using audience insight for more confident engagement
British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only
Segmentation: More than the sum of its parts
Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only
Managing Change Based on Insight
eBay: 2015 AURA Impact Award (Rockefeller) winning presentation
15 May 2014
Members only
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AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
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