Knowledge

Category: Segmentation

Predicting Macmillan’s impact on cancer patients’ quality of life

Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only

Applying survey output to tag customers and increase insight

Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

One Segmentation to Rule Them All - Webinar Playback

https://youtu.be/exx3Nj0zW40

22 Apr 2020

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

The Fastest Needs Segmentation in the West (of Yorkshire)

Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Using audience insight for more confident engagement

British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only

Segmentation: More than the sum of its parts

Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only

Managing Change Based on Insight

eBay: 2015 AURA Impact Award (Rockefeller) winning presentation
15 May 2014
Members only
AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
Log in | Powered by White Fuse