Knowledge

Category: Segmentation
Members only

Turning Environmental Considerers into Actives

With Steven Lavery, The Earthshot Prize and Kantar
27 Mar 2024
Members only

How a community can embed a segmentation into your business

Virgin Media O2 with Researchbods
20 Sep 2022
Members only

How to shift strategic direction in a commoditised category by using human-centric design

Virgin Media O2 with Incite
20 Jul 2022
Members only

Hybrid segmentation: having your cake and eating it

Very Group with Boxclever, presented at Quirks London 2022
4 May 2022
Members only

Collaborating to deliver the sweet spot within a segmentation

Compass research [AURA seminar 23rd March 2022]
23 Mar 2022
Members only

The Ultimate Segmentation Challenge: Let's Talk About Death

Antedote's segmentation approach for an end of life client
11 Aug 2021
Members only

Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Predicting Macmillan’s impact on cancer patients’ quality of life

Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
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Applying survey output to tag customers and increase insight

Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

PLAYBACK One Segmentation to Rule Them All

22 Apr 2020

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

The Fastest Needs Segmentation in the West (of Yorkshire)

Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Using audience insight for more confident engagement

British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only

Segmentation: More than the sum of its parts

Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only

Managing Change Based on Insight

eBay: 2015 AURA Impact Award (Rockefeller) winning presentation
15 May 2014
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