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Category: Segmentation
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Collaborating to deliver the sweet spot within a segmentation
Compass research [AURA seminar 23rd March 2022]
23 Mar 2022
Members only
The Ultimate Segmentation Challenge: Let's Talk About Death
Antedote's segmentation approach for an end of life client
11 Aug 2021
Members only
Need Driver Mapping Need-base segmentation without the survey
Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only
Predicting Macmillan’s impact on cancer patients’ quality of life
Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only
Applying survey output to tag customers and increase insight
Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only
Customer Segmentation: Living and Breathing
Brand Ignite, Dominos
9 Jul 2020
Members only
PLAYBACK One Segmentation to Rule Them All
22 Apr 2020
Reinventing Personality Measurement: The Real Why, the Hidden Who
Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only
Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation
Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only
The Fastest Needs Segmentation in the West (of Yorkshire)
Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only
Using audience insight for more confident engagement
British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only
Segmentation: More than the sum of its parts
Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only
Managing Change Based on Insight
eBay: 2015 AURA Impact Award (Rockefeller) winning presentation
15 May 2014
Members only
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