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Category: New research techniques
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Webinar playbacks
Researching the Robot - a New Era for Market Research
d.ifferentology and The 7 Stars, MRS Award Winner
17 Jan 2024
Members only
Innovation of the Year Final 2023
Tracksuit, Kantar UMMO, VoxPops International, MMR Worldwide, One Minute to Midnight. Decks and event playback
14 Jun 2023
Members only
Snacking in the Metaverse
With Davies+Mckerr and Doritos (PepsiCo). Deck and playback available
31 May 2023
Members only
Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it
Deck and playback available
17 May 2023
Members only
MRS Innovation of the Year: Lifestream
MRS Innovation of the year, Big Sofa Technologies
20 Jan 2022
Members only
Activating Curiosity at Twinings
Customer Closeness Company
30 Sep 2021
Members only
Extending the reach of quantitative research
Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
Members only
Getting Better Predictions Thanks to Behavioural Science
Trinity McQueen AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only
Insight As Art
Flex MR AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only
Need Driver Mapping Need-base segmentation without the survey
Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only
Using augmented reality to drive innovation in pack and concept testing
Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
Members only
Insight As Art
FlexMR with British Gas
19 May 2021
Members only
PLAYBACK: Innovation in Action
Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
Members only
Qual MR
Integrating qual with AI
26 Nov 2020
Members only
Getting closer to respondents
Using WhatsApp to reimagine mobile research
22 Oct 2020
Members only
PLAYBACK The Naked Truth: How to Use WhatsApp
29 Apr 2020
Members only
The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before
Kindling Strategy
29 Apr 2020
Members only
#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)
BBC Sport and Razor Research
29 Apr 2020
Members only
Welcome to the Qual Side of Social Data
How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only
PLAYBACK Wobblers Go To Hollywood
17 Mar 2020
In Context Testing Tool for POS
Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
Members only
Reinventing Personality Measurement: The Real Why, the Hidden Who
Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only
Becoming an Agile Insights Team: From AI to Augmented Intelligence
Deep Blue Thinking, Workshop
1 Jul 2019
Members only
Using Machine Learning in Market Research: The Death of Classical Monadic Design
Dynata and Factworks
1 Jul 2019
Members only
Our house: using TV and excitement to bring the customer closer to key stakeholders
Northstar
19 Jan 2019
Members only
Achieve your research objectives through passive metering
Respondi GIMRA
1 Sep 2018
Members only
From optimising to satisficing: lessons, implication and applications of behavioural science
Corporate Culture July 2018 seminar
1 Jul 2018
Members only
Paying (for) attention
British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
Members only
Relationship capital
Sparkler Neuroscience
1 May 2018
Members only
Short can be sweet
Real eyes May 2018 seminar
1 May 2018
Members only
It's Funny Because It's True - Using Laughter to Find New Brand Stories
Firefly, Millward Brown, General Mills
1 Sep 2017
Members only
VR - What's the Reality?
BBC, IPSOS
1 Sep 2017
Members only
Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict
Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
Members only
The TEGA Effect
2CV, MRS Winners 2017
1 Jan 2017
Members only
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