Knowledge

Category: New research techniques

PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

PLAYBACK The Naked Truth: How to Use WhatsApp

29 Apr 2020
Members only

The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
Members only

#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only

Wobblers Go To Hollywood - Webinar Playback

https://youtu.be/-IA6_bqJK1s

17 Mar 2020

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
Members only

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Becoming an Agile Insights Team: From AI to Augmented Intelligence

Deep Blue Thinking, Workshop
1 Jul 2019
Members only

Using Machine Learning in Market Research: The Death of Classical Monadic Design

Dynata and Factworks
1 Jul 2019
Members only

Our house: using TV and excitement to bring the customer closer to key stakeholders

Northstar
19 Jan 2019
Members only

Achieve your research objectives through passive metering

Respondi GIMRA
1 Sep 2018
Members only

From optimising to satisficing: lessons, implication and applications of behavioural science

Corporate Culture July 2018 seminar
1 Jul 2018
Members only

Paying (for) attention

British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
Members only

Relationship capital

Sparkler Neuroscience
1 May 2018
Members only

Short can be sweet

Real eyes May 2018 seminar
1 May 2018
Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only

VR - What's the Reality?

BBC, IPSOS
1 Sep 2017
Members only

Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict

Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
Members only

The TEGA Effect

2CV, MRS Winners 2017
1 Jan 2017
Members only
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