Knowledge

Category: New research techniques
Members only

AURAs 2025 Innovation of the Year Award Final

4 Jun 2025
Members only

Imitations of Life: Quantitative Semiotics and AI Persona Simulations

21 May 2025
Members only

Verve Beyond the Algorithm: Marrying AI with Human and Cultural Insight

23 Oct 2024
Members only

Researching the Robot - a New Era for Market Research

d.ifferentology and The 7 Stars, MRS Award Winner
17 Jan 2024
Members only

Innovation of the Year Final 2023

Tracksuit, Kantar UMMO, VoxPops International, MMR Worldwide, One Minute to Midnight. Decks and event playback
14 Jun 2023
Members only

Snacking in the Metaverse

With Davies+Mckerr and Doritos (PepsiCo). Deck and playback available
31 May 2023
Members only

Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it

Deck and playback available
17 May 2023
Members only

MRS Innovation of the Year: Lifestream

MRS Innovation of the year, Big Sofa Technologies
20 Jan 2022
Members only

Activating Curiosity at Twinings

Customer Closeness Company
30 Sep 2021
Members only

Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Getting Better Predictions Thanks to Behavioural Science

Trinity McQueen AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Insight As Art

Flex MR AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
Members only

Insight As Art

FlexMR with British Gas
19 May 2021
Members only

PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
Members only

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

Getting closer to respondents

Using WhatsApp to reimagine mobile research
22 Oct 2020
Members only

PLAYBACK The Naked Truth: How to Use WhatsApp

29 Apr 2020
Members only

The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
Members only

#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only

PLAYBACK Wobblers Go To Hollywood

17 Mar 2020

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
Members only

Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Becoming an Agile Insights Team: From AI to Augmented Intelligence

Deep Blue Thinking, Workshop
1 Jul 2019
Members only

Using Machine Learning in Market Research: The Death of Classical Monadic Design

Dynata and Factworks
1 Jul 2019
Members only

Our house: using TV and excitement to bring the customer closer to key stakeholders

Northstar
19 Jan 2019
Members only

Achieve your research objectives through passive metering

Respondi GIMRA
1 Sep 2018
Members only

From optimising to satisficing: lessons, implication and applications of behavioural science

Corporate Culture July 2018 seminar
1 Jul 2018
Members only

Paying (for) attention

British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
Members only

Relationship capital

Sparkler Neuroscience
1 May 2018
Members only

Short can be sweet

Real eyes May 2018 seminar
1 May 2018
Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only

VR - What's the Reality?

BBC, IPSOS
1 Sep 2017
Members only

Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict

Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
Members only

The TEGA Effect

2CV, MRS Winners 2017
1 Jan 2017
Members only
AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
Log in | Powered by White Fuse