Knowledge

Category: Event Playbacks
Members only

Working Well Together: Launch to members

An intro to the AURA Working Well Together Charter
26 Apr 2024
Members only

Small Budgets, Big Ideas: Producing Impactful Insight During Inflation

With Max Chaouch, BT Group. Part of the ROI on a Shoestring Series
31 Jan 2024
Members only

Quant Research: The Unspeakable Truth

With Flood & Partners Playback + deck
12 Jan 2022
Members only

Qualitative Semiotics: Can We Research Consumer Meaning Making?

Chris Harnham, Nov 21 Deck and playback available
10 Nov 2021
Members only

Person First: A new approach to qualitative research

Qual Street
18 Aug 2021
Members only

PLAYBACK The Best Research Agencies You've (Probably) Never Heard of

FlexMR Know Research Folk Research
19 May 2021
Members only

PLAYBACK: Right Trend, Standout Product

Sainsburys
20 Apr 2021
Members only

PLAYBACK: COVID 19: Everything's Changed, Nothing's Changed

HSBC & SHED Research
14 Apr 2021
Members only

PLAYBACK: The New Rebellion - Gen Alpha

With Beano Brain
7 Apr 2021
Members only

PLAYBACK Boost your resilience at work

31 Mar 2021
Members only

PLAYBACK: Sci Fi for Marketers

Stefan Schafer, Incite on how systems based thinking can help you look into the future
16 Feb 2021
Members only

How to keep people moving and physically distanced (or why don’t people do what we tell them!)

The Behavioural Architects MRS Jeremy Bullmore Award for Creative Development 2020
9 Feb 2021
Members only

PLAYBACK: The Best of the MRS: The Science Edit

Presentations from Discover.ai, Yonder/Macmillan Cancer Support and The Behavioural Architects
9 Feb 2021
Members only

Predicting Macmillan’s impact on cancer patients’ quality of life

Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only

Beyond Binary: How Brands Can Navigate Gender Representation

Sign Salad, Neuro Insight, 7Stars
9 Dec 2020
Members only

Applying survey output to tag customers and increase insight

Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only

PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
Members only

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020
Members only

XM:Designing for Superiority

Blue Yonder's global approach to innovation
25 Nov 2020
Members only

BAME Ain't The Same: How do we expand our universe to produce robust research

Ettie Etela, New Perspectives on Diversity event
28 Oct 2020
Members only

Forgotten Voices: White Mass Mainstream

Steven Lacey, The Outsiders New Perspectives on Diversity event
28 Oct 2020
Members only

Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event
28 Oct 2020
Members only

Towards Nat Rep Samples that Represent Our Population

Theo Francis, Guinea Pig New Perspectives on Diversity event
28 Oct 2020
Members only

Let's Stop Speaking Quantish

Webinar deck Vaughan Flood, Flood Partners
21 Jul 2020
Members only

PLAYBACK: Beyond 2020 Reframing cricket to safeguard its future

ECB The Hundred, Craft Research AURA Seminar July 2020
9 Jul 2020
Members only

PLAYBACK: Big Job, Little Time

See Research, soft drink client AURA Seminar July 2020
9 Jul 2020
Members only

PLAYBACK: Changing the future of renting

Sigma Capital, Trinity McQueen AURA July 2020 Seminar
9 Jul 2020
Members only

PLAYBACK: Customer segmentation, living and breathing

Brand Ignite, Dominos Pizza AURA Seminar July 2020
9 Jul 2020
Members only

PLAYBACK: Dear Beano. Taking reader insight from a letters page

Beano Studios AURA Seminar July 2020
9 Jul 2020
Members only

The Good, The Bad and the Ugly of Conjoint Analysis and Market Simulation

Sam Gardner, BoxClever, webinar deck plus notes
25 Jun 2020
Members only

Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
Members only

PLAYBACK Using storytelling to drive ad memorabilty and effectiveness

With Rightmove and Neuro Insight
14 Nov 2019

PLAYBACK Being Brave: Practical Tips for Applying Behavioural Science

With Laura Morris, Trinity McQueen
6 Nov 2019

Innovating with Impact

Craft & Scale, Joe Morrison
15 Oct 2019
Members only

PLAYBACK Innovating with Impact

With Joe Morrison, Craft & Scale
15 Oct 2019

How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight

Laura Bijelic, Penguin Random House, webinar
19 Sep 2019
Members only

The Looming Threat of Switching

Populus
13 Aug 2019
Members only

Habits: The marketing Holy Grail Understanding. Building. Breaking

The Behavioural Architects, Crawford Hollingworth
30 Jul 2019
Members only
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