Knowledge

Category: Ad testing and comms development

Rebels with a cause

Dr Martins, with Sign Salad, Insight Impact Award Finalist 2021
19 Jul 2021
Members only

Lumen Attention Measurement Platform (LAMP)

Lumen AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Cooking up some inspiration for Lurpak

Folk Research
19 May 2021
Members only

How to keep people moving and physically distanced (or why don’t people do what we tell them!)

The Behavioural Architects MRS Jeremy Bullmore Award for Creative Development 2020
9 Feb 2021
Members only

Beyond Binary: How Brands Can Navigate Gender Representation

Sign Salad, Neuro Insight, 7Stars
9 Dec 2020
Members only

Changing perceptions: Regaining the communication high ground for transgender people

Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++
9 Jul 2020
Members only

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
Members only

PLAYBACK Using storytelling to drive ad memorabilty and effectiveness

With Rightmove and Neuro Insight
14 Nov 2019

Using storytelling to drive advertising memorability and effectiveness

Rightmove and Neuro-Insight, webinar
14 Nov 2019
Members only

Building Behavioural Science capabilities for Barclays comms development

Barclays & The Behavioural Architects
26 Sep 2019
Members only

Welcome to the world of voice and AI

BBC research on the shifting media landscape
1 Jul 2019
Members only

Exploring gambing perceptions

Twitter and Sparkler
1 May 2019
Members only

The power of emotions - TV ads that drive profit

Future Thinking
1 May 2019
Members only

From Sparkplugs to Singalongs

The AA and Acacia Avenue
19 Jan 2019
Members only

Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
19 Jan 2019
Members only

The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
Members only

Brand first aid in action

The Value Engineers and Berghaus May 2018 seminar
1 May 2018
Members only

Paying (for) attention

British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
Members only

Research creatives love

BAMM BT May 2018 seminar
1 May 2018
Members only

Short can be sweet

Real eyes May 2018 seminar
1 May 2018
Members only

Sweating the small stuff

The Behavioural Architects May 2018 seminar
1 May 2018
Members only

Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only
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