Knowledge

Category: Integrated research approaches

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
Members only

Changing the future of renting

Sigma Capital, Trinity McQueen
9 Jul 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools

Beano studios, digital transformation
9 Jul 2020
Members only

Exploring Health, Nutrition and Exercise Through the Eyes of Children

++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
29 Apr 2020
Members only

Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand

RNIB and Versiti
29 Apr 2020
Members only

One Segmentation to Rule Them All - Webinar Playback

https://youtu.be/exx3Nj0zW40

22 Apr 2020

The Story of 4G Assure

BT & Populus Winner 2019 MRS Award for Business Impact (UK)
21 Jan 2020
Members only

How moving from data fission to data fusion is helping Matalan flourish while others flounder

Matalan and Join the Dots/Insites Consulting
26 Sep 2019
Members only

The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Making the case for investment in human customer service in an efficiency-driven world

Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
1 Nov 2018
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Getting in real life with Axe Lynx clients and the art of teen attraction

CrowdDNA July 2018 seminar
1 Jul 2018
Members only

Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
Members only

Complexity and collaboration

The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
1 Jan 2018
Members only
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