Knowledge

Category: Integrated research approaches
Members only

Promotional Effectiveness at Holland & Barrett

Part of the ROI on a Shoestring Series
28 Feb 2024
Members only

Activating Insight at Booktrust

Winner of the AURA/MRS award for insight activation 2023
14 Feb 2024
Members only

Small is Beautiful

Craft on the power of collaboration [AURA seminar 23rd March 2022]
23 Mar 2022
Members only

A Journey to Profitability

Know Research with The Leprosy Mission
19 May 2021
Members only

Right Trend, Standout Product

With Sainsburys talking about their Trendhunter platform
20 Apr 2021
Members only

Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021
Members only

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
Members only

Changing the future of renting

Sigma Capital, Trinity McQueen
9 Jul 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools

Beano studios, digital transformation
9 Jul 2020
Members only

Exploring Health, Nutrition and Exercise Through the Eyes of Children

++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
29 Apr 2020
Members only

Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand

RNIB and Versiti
29 Apr 2020
Members only

The Story of 4G Assure

BT & Populus Winner 2019 MRS Award for Business Impact (UK)
21 Jan 2020
Members only

How moving from data fission to data fusion is helping Matalan flourish while others flounder

Matalan and Join the Dots/Insites Consulting
26 Sep 2019
Members only

The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
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(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Making the case for investment in human customer service in an efficiency-driven world

Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
1 Nov 2018
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Getting in real life with Axe Lynx clients and the art of teen attraction

CrowdDNA July 2018 seminar
1 Jul 2018
Members only

Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
Members only

Complexity and collaboration

The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
1 Jan 2018
Members only
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