Knowledge

Category: Case study

COVID 19: Everything's Changed, Nothing's Changed

Predicting the future with synthesis. With HSBC and SHED Research
14 Apr 2021
Members only

Project Bruce Foresight: Predicting the Post-Covid Future

Co-Op with DecTech
14 Apr 2021
Members only

Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021

Helping Customers Thrive

AURA Insight Impact Award Finalist 2020, HSBC
10 Sep 2020
Members only

Long-term Care Research: Putting care seekers’ voices at the heart of business strategy

AURA Insight Awards Finalist 2020, Legal & General
10 Sep 2020
Members only

Opening our eyes to blindness

AURA Insight Impact Award Finalist 2020, RNIB
10 Sep 2020
Members only

Safeguarding the future of cricket

AURA Insight Impact Award Finalist 2020, England & Wales Cricket Board
10 Sep 2020
Members only

Serving business customers better

AURA Insight Impact Awards Finalist 2020, BT Enterprise
10 Sep 2020
Members only

Using biometrics to make Formula 1 more culturally relevant

Insight Impact Awards Finalist 2020, Formula 1
10 Sep 2020
Members only

Using semiotics to evolve the descriptors of whisky flavours

AURA Insight Impact Awards 2020 Winner, Chivas Brothers, Pernod Ricard
10 Sep 2020
Members only

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
Members only

Changing perceptions: Regaining the communication high ground for transgender people

Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++
9 Jul 2020
Members only

Changing the future of renting

Sigma Capital, Trinity McQueen
9 Jul 2020
Members only

Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools

Beano studios, digital transformation
9 Jul 2020
Members only

Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
Members only

Exploring Health, Nutrition and Exercise Through the Eyes of Children

++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
29 Apr 2020
Members only

Make More of Your Existing Research: Fixing Primark's German Problem

SHED Research & Primark
29 Apr 2020
Members only

Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand

RNIB and Versiti
29 Apr 2020
Members only

#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only

Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
21 Jan 2020
Members only

The Story of 4G Assure

BT & Populus Winner 2019 MRS Award for Business Impact (UK)
21 Jan 2020
Members only

How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight

Laura Bijelic, Penguin Random House, webinar
19 Sep 2019
Members only

A cultural immersion into payment technology

Vocalink (Barclaycard) and IPSOS MORI
19 Jan 2019
Members only

From Sparkplugs to Singalongs

The AA and Acacia Avenue
19 Jan 2019
Members only

Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
19 Jan 2019
Members only

The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
Members only

Three's brand reputational analysis

19 Jan 2019
Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Bidfood’s Trends

Bidfood Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Feedback Forum as a catalyst to becoming more insight led

Alzheimers Society 2018 finalist AURA Impact Awards November 2018 seminar
1 Nov 2018
Members only

Making the case for investment in human customer service in an efficiency-driven world

Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
1 Nov 2018
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

The Fastest Needs Segmentation in the West (of Yorkshire)

Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Getting in real life with Axe Lynx clients and the art of teen attraction

CrowdDNA July 2018 seminar
1 Jul 2018
Members only

Reflections on P&G's US Hispanic acculturation model

Malcolm Evans, Natasha Delliston July 2018 seminar
1 Jul 2018
Members only

Brand first aid in action

The Value Engineers and Berghaus May 2018 seminar
1 May 2018
Members only

Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
Members only

Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
Members only

Bullshit bingo demystifying ‘cool’ to create tangible results

Mars Petfood & IPSOS MORI
1 Jan 2018
Members only

Can Chairs Talk?

Kantar & Arper Text and data mining to understand brand health January 2018 seminar
1 Jan 2018
Members only

Complexity and collaboration

The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
1 Jan 2018
Members only

Customer Feedback Platform

Watermelon & Barclays AURA Insight MRS Award 2017 January 2018 seminar
1 Jan 2018
Members only

Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
Members only

How to change the face of mental health by 2025

Nuffield Health and C Space MRS Healthcare Award Jan 2018 seminar
1 Jan 2018
Members only

London underground - the engagement zone

Cog Research & Exterion Engagement with OOH digital media January 2018 seminar
1 Jan 2018
Members only

The shopper moment of truth

Weetabix & Trinity McQueen January 2018 seminar
1 Jan 2018
Members only

Blending Multiple Sources of Research

Plan International, AURA Impact Award Entry 2017
1 Nov 2017
Members only

Insight Led Campaign Development at the Football Association

The FA, Insight Impact Award Entry 2017
1 Nov 2017
Members only

Sky VIP: Launching Sky’s Led Loyalty Programme

Sky, Insight Impact Award Entry 2017
1 Nov 2017
Members only

The M&S Customer Insight Festival

Marks & Spencer, AURA Impact Award Entry 2017
1 Nov 2017
Members only

Using audience insight for more confident engagement

British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
Members only

Business Impact of the Year: How PRH Created an Insight Culture

Penguin Random House, MRS Award Winners 2017
1 Jan 2017
Members only

How the LTA used behaviour change to gain the advantage point

Acacia Avenue, LTA, AQR Prosper Riley Smith Award 2017
1 Jan 2017
Members only

Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict

Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
Members only

The FA: Best In House Team

The FA, MRS Award for Best In House Team 2017
1 Jan 2017
Members only

The TEGA Effect

2CV, MRS Winners 2017
1 Jan 2017
Members only

True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
Members only

Segmentation: More than the sum of its parts

Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
Members only
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