Knowledge

Category: Innovation NPD Co Creation

Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Getting Better Predictions Thanks to Behavioural Science

Trinity McQueen AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Insight As Art

Flex MR AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Lumen Attention Measurement Platform (LAMP)

Lumen AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

PLAYBACK: Innovation of the Year Final

30 Jun 2021

Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
Members only

PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020

Supporting human centric innovation with digital first research

Verve
25 Nov 2020
Members only

XM:Designing for Superiority

Blue Yonder's global approach to innovation
25 Nov 2020
Members only

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
Members only

Building Customer Centricity: A big framework for growth

The Forge November 2019 seminar
19 Nov 2019
Members only

Innovating with Impact

Craft & Scale, Joe Morrison
15 Oct 2019
Members only

PLAYBACK Innovating with Impact

With Joe Morrison, Craft & Scale
15 Oct 2019

Co-designing the future of debt advice – flexing the qualitative muscle

2CV and The Money & Pensions Service
19 Sep 2019
Members only

Using Machine Learning in Market Research: The Death of Classical Monadic Design

Dynata and Factworks
1 Jul 2019
Members only

The power of emotions - TV ads that drive profit

Future Thinking
1 May 2019
Members only

Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Solving business questions with AI generated insight

WARC, July 2018 Seminar Mentions Arper, Heineken
1 Jul 2018
Members only

Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
Members only

How to change the face of mental health by 2025

Nuffield Health and C Space MRS Healthcare Award Jan 2018 seminar
1 Jan 2018
Members only

True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
Members only

A triple helping of innovation

EE GIMRA
1 Sep 2015
Members only

Getting the ship to turn: Internal as well as external drivers of innovation success

MASH GIMRA
1 Sep 2015
Members only

Innovation in car insurance

Freshminds GIMRA
1 Sep 2015
Members only
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