Knowledge

Category: Brand research and tracking
Members only

Tracking Your Way to Success

Karo Healthcare with Market Measures
25 Oct 2023
Members only

Convincing a Boardroom of Accountants to invest in Brand Marketing

Skipton Building Society entry for Insight Impact Award 2023, with Trinity McQueen
28 Jun 2023
Members only

Fit for purpose: providing consumer meaning to a corporate vision

Santander with Red Blue, presented at Quirks London
4 May 2022
Members only

Insight As Art

FlexMR with British Gas
19 May 2021
Members only

Relationship capital

Sparkler Neuroscience
1 May 2018
Members only

Short can be sweet

Real eyes May 2018 seminar
1 May 2018
Members only

Can Chairs Talk?

Kantar & Arper Text and data mining to understand brand health January 2018 seminar
1 Jan 2018
Members only

Insights Journalism – Transforming the impact of insights

Hall & Partners
1 May 2017
Members only

Lessons from the Brand Tracking Coalface

Suzanne Lugthart, Rightmove and Jane Goldthorpe, 2CV
1 May 2017
Members only

Social media and brand trackers: how can they work together?

Insights Distillery
1 May 2017
Members only

Using Evidence-Based Marketing Principles To Win New Fans Consumers

Pentland Brands, RDSI
1 May 2017
Members only

True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
Members only
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