Knowledge

Category: SECTOR Food and drink fmcg

Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
Members only

Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
Members only

Igniting Consumer Centricity

Large scale digital consumer closeness Mingle Connections and Moet Hennessey
26 May 2021
Members only

Cooking up some inspiration for Lurpak

Folk Research
19 May 2021
Members only

PLAYBACK: Right Trend, Standout Product

Sainsburys
20 Apr 2021
Members only

Right Trend, Standout Product

With Sainsburys talking about their Trendhunter platform
20 Apr 2021
Members only

Using semiotics to evolve the descriptors of whisky flavours

AURA Insight Impact Awards 2020 Winner, Chivas Brothers, Pernod Ricard
10 Sep 2020
Members only

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
Members only

Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
Members only

Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
Members only

PLAYBACK Embedding Research at the Heart of a Business

31 Mar 2020

Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
21 Jan 2020
Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Bidfood’s Trends

Bidfood Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only
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