Knowledge

Category: Qualitative research

Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021

PLAYBACK: Opposites Attract: Why Ethnography and Predictive Modelling are a Happy Couple

9 Mar 2021

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event
28 Oct 2020
Members only

Recovery Coordination Group Citizens Panel

Britain Thinks & West Midlands Combined Authority. Research to st out the priorities and principles which should guide the recovery in the region
22 Sep 2020
Members only

Understanding the Financial Impact of the Pandemic on UK Households

Blue Marble. Vivid stories and case studies reflecting on both the transient and permanent consumer needs arising from this crisis
22 Sep 2020
Members only

Brands in a time of crisis

What Moral Foundations Theory can teach us about how brands are judged in today’s climate. Jigsaw Research, AURA/AQR September 2020 seminar
21 Sep 2020
Members only

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
Members only

PLAYBACK The Naked Truth: How to Use WhatsApp

29 Apr 2020
Members only

PLAYBACK #Unfiltered and the FIFA Women's World Cup 2019

29 Apr 2020
Members only

PLAYBACK Welcome to the Qualitative Side of Social Data

29 Apr 2020
Members only

The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
Members only

#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
Members only

Embedding Research at the Heart of a Business - Webinar Playback

31 Mar 2020

Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
21 Jan 2020
Members only

Building Behavioural Science capabilities for Barclays comms development

Barclays & The Behavioural Architects
26 Sep 2019
Members only

Five years of keeping it real – longitudinal qual charting evolution of viewing in mainstream homes

ITV & The Sound
26 Sep 2019
Members only

Holidays are coming! Creating market-leading customer experiences for TUI

Tui & Sparkler
26 Sep 2019
Members only

How moving from data fission to data fusion is helping Matalan flourish while others flounder

Matalan and Join the Dots/Insites Consulting
26 Sep 2019
Members only

Is good enough really good enough?

Acacia Avenue
26 Sep 2019
Members only

That Counts! Encouraging physical activity in Greater Manchester

Greater Manchester Moving & Britain Thinks
26 Sep 2019
Members only

Why ‘agile’ strategic development research should respect client, agency and research cultures

Feeling Mutual
26 Sep 2019
Members only

Co-designing the future of debt advice – flexing the qualitative muscle

2CV and The Money & Pensions Service
19 Sep 2019
Members only

From Sparkplugs to Singalongs

The AA and Acacia Avenue
19 Jan 2019
Members only

Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
19 Jan 2019
Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
Members only

Research creatives love

BAMM BT May 2018 seminar
1 May 2018
Members only

Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
Members only

Bullshit bingo demystifying ‘cool’ to create tangible results

Mars Petfood & IPSOS MORI
1 Jan 2018
Members only

London underground - the engagement zone

Cog Research & Exterion Engagement with OOH digital media January 2018 seminar
1 Jan 2018
Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only

Taking adjacent skills to the heart of qual and integrating behavioural economics

Incite Marketing Planning
1 Sep 2017
Members only

The Brexit Diaries: What does current political opinion mean for brands?

Britain Thinks
1 Sep 2017
Members only

The Three Faces of Julie

Money Advice Service, Jigsaw Research
1 Sep 2017
Members only

How the LTA used behaviour change to gain the advantage point

Acacia Avenue, LTA, AQR Prosper Riley Smith Award 2017
1 Jan 2017
Members only

Qualitative research training

CSR GIMRA training
23 Jun 2016
Members only
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