AURA

AURAs 2025 Insight Impact Award Final

24 Jun 2025

Members only

AURAs 2025 Innovation of the Year Award Final

4 Jun 2025

Members only

AURA Member Survey Results

20 May 2025

Members only

Award Winners

18 Mar 2025

Members only

Human8 Insight Communities - Time for a renaissance?

11 Feb 2025

Members only

Lucid The 'Double Helix' Effect Shiseido Case Study

4 Sep 2024

Members only

Boxclever: Unlocking Loyalty Schemes

Hints and tips for developing loyalty schemes, featuring MoneySupermarket and Domino's

22 May 2024

Members only

Reinventing Ollie

Hush Research, winner of AQR Qualitative Research award 2023

17 Jan 2024

Members only

Researching the Robot - a New Era for Market Research

d.ifferentology and The 7 Stars, MRS Award Winner

17 Jan 2024

Members only

Value in a cost of living crisis

Sky, winners of AURA Award for ROI (larger budget) 2023

17 Jan 2024

Members only

How to drive a fan's viewing experience via an interdisciplinary methodology

Formula E entry for 2023 Insight Impact Award

28 Jun 2023

Members only

The Cultural Significance of White Teeth [playback]

IPSOS for Haleon (formerly GSK)

8 Feb 2023

Members only

Dual Control - Shifting the Waitrose Convenience Strategic Outlook

Waitrose and See Research, AURA/AQR Qualitative Showcase November 2022

23 Nov 2022

Members only

Getting Emotional about Electric Vehicles

BoxClever and LeasePlan, AURA/AQR Qualitative Showcase November 2022

23 Nov 2022

Members only

Lot 42: A Refreshing Case for Semiotics

23 Nov 2022

Members only

How the Isle of Raasay Distillers Changed Category Convention to launch a Scotch Whisky

AQR Qualitative Excellence Award, Isle of Raasay Distillery and Boxclever

20 Jan 2022

Members only

Qualitative Semiotics: Can We Research Consumer Meaning Making?

Chris Harnham, Nov 21 Deck and playback available

10 Nov 2021

Members only

Activating Curiosity at Twinings

Customer Closeness Company

30 Sep 2021

Members only

Beyond 2020: An update on The Hundred

Craft & ECB

30 Sep 2021

Members only

COVID and culture: Our Shifting World and What it Means for Brands

Magnetic Collective

30 Sep 2021

Members only

Helping Coventry Building Society continue to attract and retain savers in a low-rate environment

30 Sep 2021

Members only

Talking Tax: How to win support for taxing wealth

Survation / Tax Justice

30 Sep 2021

Members only

Wellbeing in the spotlight: has COVID changed us forever

Magenta

30 Sep 2021

Members only

What we have learned and how we will do things differently, and better, from here

Walnut

30 Sep 2021

Members only

Person First: A new approach to qualitative research

Qual Street

18 Aug 2021

Members only

Insight As Art

Flex MR AURA Innovation of the Year Finalist 2021

30 Jun 2021

Members only

Cooking up some inspiration for Lurpak

Folk Research

19 May 2021

Members only

Insight As Art

FlexMR with British Gas

19 May 2021

Members only

Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy

9 Mar 2021

Members only

PLAYBACK: Opposites Attract: Why Ethnography and Predictive Modelling are a Happy Couple

9 Mar 2021

Members only

Qual MR

Integrating qual with AI

26 Nov 2020

Members only

Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event

28 Oct 2020

Members only

Recovery Coordination Group Citizens Panel

Britain Thinks & West Midlands Combined Authority. Research to st out the priorities and principles which should guide the recovery in the region

22 Sep 2020

Members only

Understanding the Financial Impact of the Pandemic on UK Households

Blue Marble. Vivid stories and case studies reflecting on both the transient and permanent consumer needs arising from this crisis

22 Sep 2020

Members only

Brands in a time of crisis

What Moral Foundations Theory can teach us about how brands are judged in today’s climate. Jigsaw Research, AURA/AQR September 2020 seminar

21 Sep 2020

Members only

Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar

9 Jul 2020

Members only

#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research

29 Apr 2020

Members only

Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn

29 Apr 2020

Members only

PLAYBACK Embedding Research at the Heart of a Business

31 Mar 2020

Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019

21 Jan 2020

Members only

Building Behavioural Science capabilities for Barclays comms development

Barclays & The Behavioural Architects

26 Sep 2019

Members only

Five years of keeping it real – longitudinal qual charting evolution of viewing in mainstream homes

ITV & The Sound

26 Sep 2019

Members only

Holidays are coming! Creating market-leading customer experiences for TUI

Tui & Sparkler

26 Sep 2019

Members only

How moving from data fission to data fusion is helping Matalan flourish while others flounder

Matalan and Join the Dots/Insites Consulting

26 Sep 2019

Members only

Is good enough really good enough?

Acacia Avenue

26 Sep 2019

Members only

That Counts! Encouraging physical activity in Greater Manchester

Greater Manchester Moving & Britain Thinks

26 Sep 2019

Members only

Why ‘agile’ strategic development research should respect client, agency and research cultures

Feeling Mutual

26 Sep 2019

Members only

Co-designing the future of debt advice – flexing the qualitative muscle

2CV and The Money & Pensions Service

19 Sep 2019

Members only

From Sparkplugs to Singalongs

The AA and Acacia Avenue

19 Jan 2019

Members only

Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda

19 Jan 2019

Members only

(Wo)man vs machine: from competition to collaboration

SKIM, Danone

19 Jan 2019

Members only

Research creatives love

BAMM BT May 2018 seminar

1 May 2018

Members only

Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar

1 Jan 2018

Members only

Bullshit bingo demystifying ‘cool’ to create tangible results

Mars Petfood & IPSOS MORI

1 Jan 2018

Members only

London underground - the engagement zone

Cog Research & Exterion Engagement with OOH digital media January 2018 seminar

1 Jan 2018

Members only

It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills

1 Sep 2017

Members only

Taking adjacent skills to the heart of qual and integrating behavioural economics

Incite Marketing Planning

1 Sep 2017

Members only

The Brexit Diaries: What does current political opinion mean for brands?

Britain Thinks

1 Sep 2017

Members only

The Three Faces of Julie

Money Advice Service, Jigsaw Research

1 Sep 2017

Members only

How the LTA used behaviour change to gain the advantage point

Acacia Avenue, LTA, AQR Prosper Riley Smith Award 2017

1 Jan 2017

Members only

Qualitative research training

CSR GIMRA training

23 Jun 2016

Members only

Knowledge

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