Knowledge

Category: 06 Webinar decks

Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021

How to keep people moving and physically distanced (or why don’t people do what we tell them!)

The Behavioural Architects MRS Jeremy Bullmore Award for Creative Development 2020
9 Feb 2021
Members only

Predicting Macmillan’s impact on cancer patients’ quality of life

Yonder & Macmillan Cancer Support MRS Award for Data Innovation 2020
9 Feb 2021
Members only

Beyond Binary: How Brands Can Navigate Gender Representation

Sign Salad, Neuro Insight, 7Stars
9 Dec 2020
Members only

Applying survey output to tag customers and increase insight

Strat7 Bonamy Finch for the Wisdom Council
26 Nov 2020
Members only

Qual MR

Integrating qual with AI
26 Nov 2020
Members only

PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020

XM:Designing for Superiority

Blue Yonder's global approach to innovation
25 Nov 2020
Members only

BAME Ain't The Same: How do we expand our universe to produce robust research

Ettie Etela, New Perspectives on Diversity event
28 Oct 2020
Members only

Forgotten Voices: White Mass Mainstream

Steven Lacey, The Outsiders New Perspectives on Diversity event
28 Oct 2020
Members only

Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event
28 Oct 2020
Members only

Towards Nat Rep Samples that Represent Our Population

Theo Francis, Guinea Pig New Perspectives on Diversity event
28 Oct 2020
Members only

Let's Stop Speaking Quantish

Webinar deck Vaughan Flood, Flood Partners
21 Jul 2020
Members only

The Good, The Bad and the Ugly of Conjoint Analysis and Market Simulation

Sam Gardner, BoxClever, webinar deck plus notes
25 Jun 2020
Members only

Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
Members only

Using storytelling to drive advertising memorability and effectiveness

Rightmove and Neuro-Insight, webinar
14 Nov 2019
Members only

Innovating with Impact

Craft & Scale, Joe Morrison
15 Oct 2019
Members only

How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight

Laura Bijelic, Penguin Random House, webinar
19 Sep 2019
Members only

The Looming Threat of Switching

Populus
13 Aug 2019
Members only

Habits: The marketing Holy Grail Understanding. Building. Breaking

The Behavioural Architects, Crawford Hollingworth
30 Jul 2019
Members only
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