AURA

The AURAs 2025, The Kia Oval London

17 Jul 2025 5:30pm

Client Sight Survey 2025 Results Launch

Online and free. Everyone is welcome, you don't have to be a member of AURA or the MRS

8 Jul 2025 2:00pm

AURAs 2025 Insight Impact Award Final, The RAF Club London

Our finalists will be presenting their shortlisted papers hoping to win the prestigious Insight Impact Award. Be there to vote for your winner!

24 Jun 2025 10:00am

AURA Member Survey Results Discussion

You said, we did: Join us to discuss the findings of the AURA member survey, and our future plans for AURA membership

13 Jun 2025 12:00pm

Members only

The Research Club Summer Social in Manchester

Free tickets for AURA members

5 Jun 2025 6:30pm

AURAs 2025 Innovation of the Year Final

Online. Join us to hear presentations from the six finalists and vote for your winner

4 Jun 2025 9:00am

Imitations of Life

How to integrate segmentation data with quantitative semiotics to create lifelike interactive AI personas

21 May 2025 9:00am

Discover AURA

Considering AURA membership? Come along to our friendly event to hear from current members about the value they get from membership

15 May 2025 9:00am

Quirks London 2025

Sold out! AURA members can join the wait list for a FREE place

7 May 2025 9:00am

Scoring the winner with commercial research

AURAs 2024 ROI Award finalists, Footballco, showcase how research has become an extension of their commercial offering to generate new revenue

23 Apr 2025 9:00am

The Research Club Careers & Connections Speed Networking

FREE for AURA members!

10 Apr 2025 6:00pm

Members only

Working Well Together Club

A space to discuss how we are – or could be – applying the 6 principles, and how to overcome barriers

10 Apr 2025 11:30am

Members only

Brand tracking that paid for itself - The Open University

Finalists of the ROI Larger Budget Award 2024, The Open University, share how they generated a solid ROI

2 Apr 2025 9:00am

Award Winners, plus Working Well Together Workshop

Showcasing 2024 award winners from across the industry, followed by a Working Well Together round table discussion

18 Mar 2025 10:00am

The Research Club MRS Annual Conference After Party

FREE for AURA members!

11 Mar 2025 6:00pm

Working Well with Procurement

Everything you ever wanted to know about working well with procurement, but were afraid to ask

4 Mar 2025 9:00am

Working Well Together for Inclusion

A community event with AURA and MRS Purpose Groups, hosted by Truth Consulting

27 Feb 2025 6:00pm

MRS Clientside Best Practice Guides

An introduction to - or reminder of - the MRS Clientside EDI Best Practice Guides

26 Feb 2025 9:00am

Working Well Together Club

A space to discuss how we are – or could be – applying the 6 principles, and how to overcome barriers

13 Feb 2025 11:30am

Members only

Insight Communities: Time for a renaissance?

A special event for AURA members, hosted and funded by Human8

11 Feb 2025 12:30pm

The Research Club Careers & Connections: Cultural Intelligence

FREE for AURA members! An engaging event with industry experts exploring how to develop cultural intelligence for effective teamwork

6 Feb 2025 6:00pm

Understanding the path to purchase: unlocking savoury pastry growth

A case study showcasing how utilising a programme of research methodologies can unlock insights that drive category growth

29 Jan 2025 9:00am

Cultural Insight & Semiotics: An interactive masterclass

SOLD OUT! A special event for AURA members, hosted and funded by Sign Salad

22 Jan 2025 12:30pm

Members only

AURA AGM 2024

11 Dec 2024 9:00am

Members only

AQR & AURA: AI in Practice

Combining AI and human research for superior results

4 Dec 2024 9:00am

Working Well Together Club

New! A space to discuss how we are – or could be – applying the 6 principles, and how to overcome barriers

28 Nov 2024 11:30am

Members only

The crucial importance of defining and measuring trust

Boxclever and special guests delve into the critical role of evaluating trust through the lens of market research

27 Nov 2024 9:00am

Generational Insights: Exploring the Changing Consumer Landscape

An exploration of the changing consumer landscape, through the lens of different generations

21 Nov 2024 10:00am

The Research Club's London Networking Bash

FREE tickets for AURA members

7 Nov 2024 6:30pm

How cultural semiotics helps to drive behavioural change

Mark and Alex of Sign Salad present a case study examining how semiotics helped to solve a fundamental brand challenge for Keep Britain Tidy

6 Nov 2024 9:00am

Verve & AURA: Beyond the Algorithm

Don’t let AI leave you behind. Come along to discover how to harness its power without losing the human touch that keeps insights real

23 Oct 2024 12:00pm

Discover AURA

Are you a clientside researcher considering AURA membership? Come along to hear about the benefits of membership and meet some of our members.

15 Oct 2024 9:00am

Double Header: Lara Meyer, Bye Bye Burnout and Barry Clark, Creating Visual & Engaging Outputs

Two very knowledgeable speakers, two very different topics!

9 Oct 2024 9:00am

FlexMR Customer Salience Summit

Join an expert line-up to discuss how insight teams can build cultures of customer-centric decision making that drive long-term business value

3 Oct 2024 9:00am

In the right ballpark

How Close Brothers' insight team engaged their Executive Committee with storytelling to drive strategic decision making and reach new customers

25 Sep 2024 9:00am

Members only

The Research Club Careers & Connections

AURA members can attend this event for FREE

19 Sep 2024 5:00pm

Members only

Brand Tracking

Everything you ever wanted to know about brand tracking but were afraid to ask

17 Sep 2024 10:00am

Members only

The Double Helix Effect: Shiseido Case Study

How Lucid helped Shiseido succeed in the UK using innovative semiotic and qual methods to refine brand positioning without reinventing existing assets

4 Sep 2024 9:00am

Members only

Plug in to Persuasion: Navigating the Empathy Gap

The 'best bits' from Kokoro's face to face event in May. How to drive action through powerful storytelling and exceptional stakeholder management.

21 Aug 2024 9:00am

Members only

The Research Club Summer Party

FREE for AURA members! Join The Research Club for networking, panel discussion and an unforgettable Summer Party

1 Aug 2024 3:30pm

Members only

The AURAs 2024

The finalists have been announced! Join us at the Kia Oval in London for the 2024 AURAs Awards Dinner where the winners will be revealed

25 Jul 2024 5:30pm

Insight Impact Award 2024: The Final

Join us at The RAF Club in London to watch the shortlisted finalists to AURA's Insight Impact Award battle it out for this coveted crown

26 Jun 2024 10:00am

Members only

AURA's Innovation of the Year 2024: The Final

Join us to watch the shortlisted finalists present their submissions for this year's AURA Innovation of the Year Award

5 Jun 2024 9:00am

Members only

Unlocking Customer Loyalty

Join Boxclever on a journey into the wonderful world of loyalty schemes

22 May 2024 9:00am

Members only

Drinks with AURA & Verve at Quirks

A chance to catch up with your fellow AURA members over drinks, kindly supplied by our friends at Verve. Venue: The Intercontinental Clipper Bar

8 May 2024 4:30pm

Members only

Quirks London 2024

Get your free tickets to Quirks here

8 May 2024 10:00am

Members only

Working Well Together: Launch to Members

26 Apr 2024 12:00pm

Members only

London Careers & Connections: Speaker Discussion and Networking Event

25 Apr 2024 5:00pm

The Best Research Agencies You've Probably Never Heard Of - Session 2

24 Apr 2024 9:00am

Members only

Plug Into Persuasion

A full day event in Leeds, in collaboration with Kokoro Global, AURA's Research Agency of the Year

16 Apr 2024 10:00am

The AURAs: Your Questions Answered

A Q&A session with the AURAs Team to find out how you can get the most out of this year's awards season

12 Apr 2024 1:00pm

The Best Research Agencies You've Probably Never Heard Of - Session 1

10 Apr 2024 9:00am

Members only

How the Earthshot Prize are Building a Comms Plan Aimed at Environmental Considerers

Online event

27 Mar 2024 9:00am

Members only

Presenting without Powerpoint

13 Mar 2024 9:30am

Members only

Routes Up: An AURA x CORe Careers Collaboration

Lunchtime panel discussion on career routes

5 Mar 2024 12:00pm

ROI on a Shoestring Case Study Series: Holland & Barrett

Online event

28 Feb 2024 9:00am

Members only

Award Winning Insight: Activating Insight at Booktrust

14 Feb 2024 9:00am

Members only

ROI on a Shoestring Case Study Series: BT Group

Online event

31 Jan 2024 9:00am

Members only

Award Winning Insight

A morning of AURA and MRS Award winning papers

17 Jan 2024 9:30am

Members only

AURA AGM

Your chance to meet and talk with AURAs Directors and share your thoughts

7 Dec 2023 9:00am

Members only

A Human Approach to Foresight

How co-creating with customers can make your foresight strategy more inspiring, relevant and actionable

6 Dec 2023 9:00am

Members only

Sustainability Showcase

21 Nov 2023 9:30am

Members only

Unconscious UX: 3 Essentials to enhance your website design

Online. With Coventry Building Society and Emotional Logic

8 Nov 2023 9:00am

Members only

Customer Salience: A Masterclass to drive change through the influence of insight - MANCHESTER

Manchester Masterclass - ticketing on Eventbrite

1 Nov 2023 1:00pm

Members only

Tracking Your Way to Success

Online event with Karo Healthcare and Market Measures

25 Oct 2023 9:00am

Members only

Customer Salience: A Masterclass to drive change through the influence of insight - LONDON

London Masterclass - ticketing on Eventbrite

12 Oct 2023 1:00pm

Members only

Storytelling and Transformation: Inspiration from Financial Services

Online event

11 Oct 2023 9:00am

Members only

AI in Research: Lessons From The Front Line

In person event at the RAF Club, Piccadilly, London

27 Sep 2023 9:30am

Members only

Insight in action: How one email and 15 words reduced customer calls

13 Sep 2023 9:00am

Customer Salience: Unlocking the Power of Insight Driven Decisions

Online event

22 Aug 2023 4:00pm

Members only

We need to talk about Sydney

Online event

9 Aug 2023 9:00am

Members only

The Insight Impact Award 2024: The Final

Your chance to vote on the shortlisted papers and decide who will win AURA's most prestigious clientside award

28 Jun 2023 10:00am

Members only

AURA's Innovation of the Year - The Final 2023

14 Jun 2023 9:00am

Insight Without Asking: A Masterclass in Cultural, Social & Artificial Intelligence, Manchester

Research is changing fast. Learn how to use Cultural, Social and Artificial Intelligence for smarter insights right now.

13 Jun 2023 12:00pm

Snacking in the Metaverse

Online event with Doritos and Davies + McKerr

31 May 2023 4:00pm

Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it

Online

17 May 2023 4:00pm

Quirks London 2023

The biggest research show of the year is back

3 May 2023 10:00am

Members only

Segmentations that Stick

An international case study with Tommee Tippee [online]

26 Apr 2023 9:00am

Addressing the Needs of Vulnerable Consumers

Online, with Covea Insurance

12 Apr 2023 9:00am

What is the value of scenarios thinking in Insight in a time of turbulence?

In person event at the RAF Club, London

27 Mar 2023 10:00am

Members only

The MRS Winner Showcase 2023 - Part 2

Online event with Ecover, Shell & Canada Life

16 Mar 2023 9:00am

Members only

The MRS Winner Showcase 2023 - Part 1

Online event with Cranswick Convenience Foods, The Outsiders and Prostate Cancer UK

15 Mar 2023 9:00am

Members only

How to Uncover Growth Opportunities using MaxDiff

Online

1 Mar 2023 9:00am

Developing a Questioning Mindset

Truth Consulting, Gresham Street, London EC2 + Limited Ticketing Available

23 Feb 2023 9:30am

Members only

The Cultural Success of White Teeth

Online

8 Feb 2023 9:00am

The Crunch: What are the biggest consumer challenges of 2023?

Online, with Kokoro Global

17 Jan 2023 2:00pm

Members only

How to make insights famous: 6 strategies learnt from Hollywood

London, RAF Club Piccadilly

11 Jan 2023 10:00am

Members only

Who stole Oprah's Crown?

What the book industry (and you) can learn from BookTok Online event

14 Dec 2022 9:00am

AURA AGM

Your chance to meet and talk with AURAs Directors and share your thoughts

8 Dec 2022 9:00am

The AQR at AURA

The best qual case studies from 2022 in collaboration with the AQR

23 Nov 2022 10:00am

Members only

Insights Assemble: Getting more for less through industry collaboration

How the cinema industry worked together post pandemic to deliver more insight with limited resource

2 Nov 2022 9:00am

Members only

In for a penny: The Internationalists and how insights are changing focus at HSBC [online]

19 Oct 2022 9:00am

Members only

The World in 2030: How Insight Drives Medium Term Strategic Planning

With strategy consultants Whitespace

5 Oct 2022 9:00am

Members only

Communities: The Open and Shut Case

London, face to face event at the RAF Club Half day, 1000hrs start, lunchtime finish, buffet lunch included

20 Sep 2022 10:00am

Members only

Closing the Say-Do Gap PLUS a radical new approach to testing early stage concepts

7th September 0900hrs [online]

7 Sep 2022 9:00am

Members only

How to buy research technology for your team

24th August 0900hrs [online]

24 Aug 2022 9:00am

How to shift strategic direction in a commoditised category by using human-centric design

O2 & Incite

20 Jul 2022 9:00am

The Insight Impact Award Final

14 Jul 2022 10:00am

The AURA Innovation of the Year Final

29 Jun 2022 9:00am

Members only

Culture & Trends: Shining a light on cultural shadows

A new way of understanding cultural value and new research showing the gaps between what we value as people and how brands demonstrate their value

23 Jun 2022 9:00am

Using Insight to Drive Innovative Change: Part of the Innovation Masterclass Series

22 Jun 2022 11:00am

Overcoming Barriers to Innovation: Part of the Innovation Masterclass Series

16 Jun 2022 10:00am

What Makes a Great Leader in the Innovation Space: Part of the Innovation Masterclass Series

14 Jun 2022 9:00am

Semiotics: Getting to the truly emergent

Uncover the codes of the future through a combination of human expertise, AI tools, extreme consumer perspectives and semiotic fieldwork

8 Jun 2022 9:00am

Living the Innovation Mindset: Part of the Innovation Masterclass Series

6 Jun 2022 11:00am

Grab your free tickets to Quirks London 4th-5th May

4 May 2022 9:00am

Members only

Hear from BT on what it takes to be the MRS Clientside Team of the Year [online]

27 Apr 2022 9:00am

Members only

Transforming Insight Teams to Agile Working [online]

With NatWest

6 Apr 2022 9:00am

Members only

Independent Thought: Tapping into the Expertise of the Independent Consultant

23 Mar 2022 10:00am

Members only

How to talk to consumers about sustainability [online]

23 Feb 2022 9:00am

Using Behavioural Science to Reimagine the Research Brief

16 Feb 2022 10:00am

Members only

Best of the MRS Reboot Part 2 [online]

10 Feb 2022 9:00am

Best of the MRS Reboot Part 1 [online]

9 Feb 2022 9:00am

The Best of the MRS 2021

London Seminar, RAF Club Piccadilly

20 Jan 2022 10:00am

Members only

Quant Research: The Unspeakable Truth

Online event with Vaughan Flood, Flood & Partners

12 Jan 2022 9:00am

Members only

Systems Thinking Storytelling

1st December 2021, 0900hrs [online]

1 Dec 2021 9:00am

AURA Seminar and AGM

RAF Club, Piccadilly, London [in person event]

23 Nov 2021 9:30am

Qualitative Semiotics: Understanding how consumers form meanings

10th November, 0900hrs [online]

10 Nov 2021 9:00am

Data liberation through research intelligence

27th October, 0900hrs [online]

27 Oct 2021 9:00am

AURA at Quirks London

13 Oct 2021 9:30am

The AURAs Awards Dinner

30 Sep 2021 7:00pm

Return of AURA to the RAF Club: Best of Qualitative Research 2021, in association with the AQR

What we have learned and how we will do things differently and better from here

30 Sep 2021 9:30am

Anticipation to Anxiety: Catching the wave of post-Covid life

Listen & Learn will talk about 6 consumer personas, each with very different experiences of the pandemic and a different approach to life post-Covid

15 Sep 2021 9:00am

The 'Great Innovation Reset'' PLUS HSBC's Insight Hub

Two speakers: HSBC will talk about their insight hub, and we'll also hear about the-first-to-know innovation diffusion model

31 Aug 2021 9:00am

Person 1st - A new improved approach for delivering qualitative insight

A new approach to qual with award winning qualitiative practitioner, Kath Rhodes from Qual Street

18 Aug 2021 9:00am

The ultimate segmentation challenge: let's talk about death

11 Aug 2021 9:00am

Insight Impact Awards: The final

The five finalists compete for your vote

19 Jul 2021 9:00am

Members only

AURA's Innovation of the Year: The Final

Watch the shortlisted innovations battle it out

30 Jun 2021 9:00am

The Best Research Agencies You've (Probably) Never Heard Of: Class of 2021

The second of our sessions this month showcasing great work from less well know agencies

26 May 2021 9:00am

The Best Research Agencies You've (Probably) Never Heard Of: Class of 2021

The first of two sessions this month showcasing some of the best unknown research talent out there

19 May 2021 9:00am

Future themes: Sustainability and Productivity

With Spotify, Sparkler and BoxClever

27 Apr 2021 4:00pm

Right trend, standout product

How Sainsbury’s predict the future using Google technology

20 Apr 2021 9:00am

COVID-19: Everything's Changed, Nothing's Changed

With HSBC and SHED

14 Apr 2021 9:30am

Project Bruce Foresight - predicting the post-Covid future

Co-Op & DecTech

14 Apr 2021 9:00am

The New Rebellion: Gen Alpha Changing the World by Stealth

With Pete Maginn, Beano Brain

7 Apr 2021 9:00am

April is Futures Month

7 Apr 2021 9:00am

Career Matters: Boost Your Resilience at Work

31 Mar 2021 9:00am

A Human Centric Approach to Stakeholder Management

24 Mar 2021 9:00am

MRS Impact 2021 - 10% discount on tickets for AURA members

16 Mar 2021 10:00am

Members only

Challenging research norms to drive commercial impact

Why ethnography and analytics make the perfect partnership

9 Mar 2021 9:00am

Sci Fi for Marketers

Want to see into the future? How a systems based approach might help

16 Feb 2021 9:00am

Best of the MRS Awards: The Science Edit

Three MRS Award winning papers applying behavioural science, data science and AI

9 Feb 2021 9:00am

Best of the MRS Awards: The Impact Edit

See three winning papers from 2020's MRS Awards focusing on business impact and insight management

28 Jan 2021 9:00am

Beyond Binary: How Brands Can Navigate Gender Representation

Recommendations on how brands can respond to emergent gender representation to ensure cultural relevance

9 Dec 2020 1:00pm

The Art & Science of Landing Insights

Join AURA's Agency of the Year as they share their approach to storytelling

2 Dec 2020 2:30pm

AURA AGM

Some legal formalities plus a chance to find out how AURA spends your money and its plans for the year ahead

26 Nov 2020 4:00pm

Members only

Research Innovation in Action

Four of the Best New Research Ideas Out There

26 Nov 2020 9:00am

The Process of Innovation

This session will introduce three new approaches to the innovation process itself from expert practitioners in the field

25 Nov 2020 9:00am

Job hunting tips that will get you hired - fast!

This is a comprehensive run through of everything you need to know about how to get noticed in a challenging jobs market

19 Nov 2020 12:00pm

Polishing your interview technique and mastering Zoom interviews

Practical tips and advice on smashing that interview ... even on Zoom

17 Nov 2020 11:00am

Job hunting strategies and writing a winning CV

Practical tips on navigating the new normal world of job hunting and improving your CV

17 Nov 2020 9:30am

New Perspectives on Diversity (Webinar)

28 Oct 2020 9:00am

Event: Life after COVID – exploring the new social and economic landscape

The second of two mini seminars on the best new qual thinking, curated in association with the AQR. Duration 90 minutes

22 Sep 2020 9:30am

Event: Adapting in a crisis – how brands and businesses responded to COVID

The first of two mini seminars on the best new qual thinking, curated in association with the AQR. Duration 90 minutes

21 Sep 2020 9:30am

The AURAs Awards Ceremony

Glad rags on!

10 Sep 2020 4:00pm

Members only

Seminar: AURA Insight Impact Award Session 3

Session 3: Legal & General and RNIB

10 Sep 2020 2:00pm

Members only

Seminar: AURA Insight Impact Award Session 2

Session 2: England & Wales Cricket Board, Formula 1, HSBC

10 Sep 2020 11:00am

Members only

Seminar: AURA Insight Impact Award Session 1

Session 1: BT Enterprise and Chivas Global Brands

10 Sep 2020 9:30am

Members only

Test

31 Jul 2020 1:00pm

Members only

WEBINAR: Let's Stop Talking Quantish

21 Jul 2020 12:30pm

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

Session 3: 1400-1520hrs Market disruption and changing perceptions

9 Jul 2020 2:00pm

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

Session 2: 1100-1210hrs The changing face of renting and evolving a brand's positioning

9 Jul 2020 11:00am

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

Session 1: 0930-1050hrs Digital Transformation and Occasion Based Segmentation

9 Jul 2020 9:30am

Members only

WEBINAR: Conjoint Analysis and Market Simulation: The Good, The Bad & The Ugly

25 Jun 2020 12:30pm

WEBINAR: Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

26 May 2020 1:00pm

How to do more with less: getting started with insight synthesis

6 May 2020 12:30pm

Industry chat on how to do qual well during lockdown

Opportunities for us to talk together as an industry, reflect on what’s happening and to equip us for the next phase

4 May 2020 12:30pm

Doing More With Less: AURA April Seminar Session 3

How Primark rebuilt its German business with no new research (Shed Research) and how to truly understand public attitudes to the blind (Versiti)

29 Apr 2020 2:00pm

Members only

Doing Things Differently: AURA April Seminar Session 2

How to use WhatsApp and seeded GenZ friendship groups to deliver insights differently. With Kindling and Razor Research

29 Apr 2020 11:30am

Members only

Making Life Better: AURA April Seminar Session 1

Social insight agency Listen & Learn and British Red Cross on loneliness, and children's research specialists on Sherbert on childhood obesity

29 Apr 2020 9:30am

Members only

AURA Events