Beyond Binary: How Brands Can Navigate Gender Representation

9 December 2020 1:00pm
Recommendations on how brands can respond to emergent gender representation to ensure cultural relevance

The Art & Science of Landing Insights

2 December 2020 2:30pm
Join AURA's Agency of the Year as they share their approach to storytelling


26 November 2020 4:00pm to 4:30pm
Members only
Some legal formalities plus a chance to find out how AURA spends your money and its plans for the year ahead

Research Innovation in Action

26 November 2020 9:00am to 10:30am
Four of the Best New Research Ideas Out There

The Process of Innovation

25 November 2020 9:00am to 10:30am
This session will introduce three new approaches to the innovation process itself from expert practitioners in the field

Job hunting tips that will get you hired - fast!

19 November 2020 12:00pm
This is a comprehensive run through of everything you need to know about how to get noticed in a challenging jobs market

Polishing your interview technique and mastering Zoom interviews

17 November 2020 11:00am
Practical tips and advice on smashing that interview ... even on Zoom

Job hunting strategies and writing a winning CV

17 November 2020 9:30am
Practical tips on navigating the new normal world of job hunting and improving your CV

New Perspectives on Diversity (Webinar)

28 October 2020 9:00am to 10:30am

You’ll hear four provocative papers from experienced practitioners well versed in diversity and inclusion.  Each will explore a unique and often surprising angle on diversity which may challenge or change the way you think about it.

Event: Life after COVID – exploring the new social and economic landscape

22 September 2020 9:30am to 11:00am
The second of two mini seminars on the best new qual thinking, curated in association with the AQR. Duration 90 minutes

Event: Adapting in a crisis – how brands and businesses responded to COVID

21 September 2020 9:30am to 11:00am
The first of two mini seminars on the best new qual thinking, curated in association with the AQR. Duration 90 minutes

The AURAs Awards Ceremony

10 September 2020 4:00pm
Members only
Glad rags on!

Seminar: AURA Insight Impact Award Session 3

10 September 2020 2:00pm to 3:00pm
Members only
Session 3: Legal & General and RNIB

Seminar: AURA Insight Impact Award Session 2

10 September 2020 11:00am to 12:30pm
Members only
Session 2: England & Wales Cricket Board, Formula 1, HSBC

Seminar: AURA Insight Impact Award Session 1

10 September 2020 9:30am to 10:45am
Members only
Session 1: BT Enterprise and Chivas Global Brands


31 July 2020 1:00pm
Members only

WEBINAR: Let's Stop Talking Quantish

21 July 2020 12:30pm

Quant research generally talks to people in a strange way. It is the language of forms. It talks in ‘Quantish’.  It doesn’t have to be like this. By framing questions in fresh ways, you can create deeper engagement and take your respondents on journeys of self-discovery.   Explore how you might give your quantitative research the power to reach more deeply into the thoughts and feelings of people and do much more than keep the score.

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

9 July 2020 2:00pm
Session 3: 1400-1520hrs Market disruption and changing perceptions

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

9 July 2020 11:00am
Session 2: 1100-1210hrs The changing face of renting and evolving a brand's positioning

SEMINAR: The Best Research Agencies You've (Probably) Never Heard Of - the Change Edit

9 July 2020 9:30am
Members only
Session 1: 0930-1050hrs Digital Transformation and Occasion Based Segmentation

WEBINAR: Conjoint Analysis and Market Simulation: The Good, The Bad & The Ugly

25 June 2020 12:30pm

Conjoint Analysis & Market Simulation is an approach that garners a lot of undue bad press. From complicated research design through to undecipherable analytics.  This webinar will be led by stats geek and Director of Analytics at Boxclever, Sam Gardner.  Sam has a knack for making complex concepts easy to understand and commercially accessible and, in this webinar, you'll get a practical refresher into: 

How to do more with less: getting started with insight synthesis

6 May 2020 12:30pm

Join former AURA member Dan Young from SHED Research as he talks us through a practical guide to help you get started curating and synthesising the insights you already have. 

Industry chat on how to do qual well during lockdown

4 May 2020 12:30pm
Opportunities for us to talk together as an industry, reflect on what’s happening and to equip us for the next phase

Doing More With Less: AURA April Seminar Session 3

29 April 2020 2:00pm
Members only
How Primark rebuilt its German business with no new research (Shed Research) and how to truly understand public attitudes to the blind (Versiti)

Doing Things Differently: AURA April Seminar Session 2

29 April 2020 11:30am
Members only
How to use WhatsApp and seeded GenZ friendship groups to deliver insights differently. With Kindling and Razor Research

Making Life Better: AURA April Seminar Session 1

29 April 2020 9:30am
Members only
Social insight agency Listen & Learn and British Red Cross on loneliness, and children's research specialists on Sherbert on childhood obesity

WEBINAR: One segmentation to rule them all: How to unite a business and supercharge growth

22 April 2020 2:00pm

In this webinar we'll hear Sky's experiencing of developing and embedding a long lasting, robust segmentation into an organization that operates in an ever changing market place. 

WEBINAR: The Science of Influencer

7 April 2020 1:00pm

What can Neuroscience Tell us About How We Relate to Influencers?  More and more brands are investing in influencer marketing, but does it really work? 

WEBINAR: Embedding Insight in the Heart of a Business

31 March 2020 12:30pm

Another chance to hear Kath Rhodes' (Qual Street) very popular presentation on the unique way she worked with senior stakeholders at Bells of Lazonby to ensure insight informed every step of the launch of their first Free From Cake brand Bells & Whistles.  

Webinar: Wobblers Go to Hollywood

17 March 2020 1:00pm

Mike Follett will talk through Lumen's award winning research innovation, which combines using Hollywood-style special effects with Lumen's proprietary webcam eye tracking to create a simple, fast and effective way to pre-test and optimise point of sale materials. 

Seminar: Best of the MRS 21st January 2020

21 January 2020 9:30am to 4:30pm
Members only
RAF Club, Piccadilly, London

Big Framework for Growth: Customer centricity

4 December 2019 1:00pm
Webinar: The Forge

The Evolving Qualitative Showcase

26 September 2019 9:30am to 4:30pm
In association with the AQR
AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
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