Quant research generally talks to people in a strange way. It is the language of forms. It talks in ‘Quantish’. It doesn’t have to be like this. By framing questions in fresh ways, you can create deeper engagement and take your respondents on journeys of self-discovery. Explore how you might give your quantitative research the power to reach more deeply into the thoughts and feelings of people and do much more than keep the score.
Conjoint Analysis & Market Simulation is an approach that garners a lot of undue bad press. From complicated research design through to undecipherable analytics. This webinar will be led by stats geek and Director of Analytics at Boxclever, Sam Gardner. Sam has a knack for making complex concepts easy to understand and commercially accessible and, in this webinar, you'll get a practical refresher into:
Another chance to hear Kath Rhodes' (Qual Street) very popular presentation on the unique way she worked with senior stakeholders at Bells of Lazonby to ensure insight informed every step of the launch of their first Free From Cake brand Bells & Whistles.
Mike Follett will talk through Lumen's award winning research innovation, which combines using Hollywood-style special effects with Lumen's proprietary webcam eye tracking to create a simple, fast and effective way to pre-test and optimise point of sale materials.