Join former AURA member Dan Young from SHED Research as he talks us through a practical guide to help you get started curating and synthesising the insights you already have.
In this webinar we'll hear Sky's experiencing of developing and embedding a long lasting, robust segmentation into an organization that operates in an ever changing market place.
Another chance to hear Kath Rhodes' (Qual Street) very popular presentation on the unique way she worked with senior stakeholders at Bells of Lazonby to ensure insight informed every step of the launch of their first Free From Cake brand Bells & Whistles.
Mike Follett will talk through Lumen's award winning research innovation, which combines using Hollywood-style special effects with Lumen's proprietary webcam eye tracking to create a simple, fast and effective way to pre-test and optimise point of sale materials.
